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Brands can create models for the attributes they want to analyze (such as product preference, geo-mapping or in-store purchase frequency). FILTER BY: Company Size Industry Region. registered trademark of, It’s been barely a year since Adobe tossed their hat into the CDP ring with the release of their Real-Time Customer Data Platform and in that year, CDPs have continued to attract more attention from brands looking for better ways to manage and understand all their customer data. These cookies are strictly necessary to provide you with services available through our websites and to use some of its features (such as access to secure areas). What features should be included in every CDP? Companies today are swimming in customer data. Acquia’s websites may request cookies to be set on your device. A few days ago, Acquia announced that we’re acquiring Mautic Inc., the only open source marketing cloud. Two new marketing platforms are making it easier for companies of all sizes to customize and personalize their content for individual users: Adobe Target and Acquia Lift. You can click below to remove these cookies from your website experience. Acquia Drupal has strong support for asset management, but AEM tends to be better executed out-of-the-box. With these CDP-versaries on the horizon, we want to demonstrate the advantages of experience. The Drupal Cloud platform enables administrators to design web pages using a drag-and-drop interface, add site elements in accordance with the brand guidelines, and grant role-based editing permissions to developers. Acquia Cloud Site Factory is most compared with Sitecore Experience Manager, whereas Adobe Experience Manager is most compared with Liferay Digital Experience Platform , SharePoint, Atlassian Confluence, Oracle WebCenter and Drupal. Adobe Experience Manager It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT. Acquia’s websites may request cookies to be set on your device. Learn more about each of these innovative features and how they can help you connect with customers in our press release covering the new major updates to our. Acquia CDP integrates with any other bought or built system, including Adobe products! Persistent data enrichment makes it possible for marketers to more accurately target and personalize their campaigns based on a complete understanding of who their customers are. As data is collected and imported into the CDP from various systems, that data needs to be. Your IP: 45.89.141.26 This data is critical for both creating engaging customer experiences and delivering marketing results. If you continue to use this site, you consent to our use of cookies. Alex is responsible for launching and driving business growth for Acquia Marketing Cloud. The integration between Acquia and the Adobe portfolio is done through exactly the same means as Adobe does it themselves—either via flat file SFTPtransfer or API connector. Acquia is also celebrating our own milestones, as, (formerly AgilOne) hits 15 years since its initial launch and one year of being part of the Acquia family. Acquia CDP also offers greater freedom when it comes to identity resolution. Copyright © 2020 Acquia, Inc. All Rights Reserved. The COVID Analysis Dashboard in Acquia CDP provides in-depth analytical insights into the business impacts of COVID-19. Acquia is well-suited for any Drupal web platform. . Acquia CDP allows for extensive freedom and flexibility by being completely open. Even more so, our open technology means that brands can take a best-of-breed approach to optimizing their data and marketing stack. To system, customers can choose which tools they prefer without having to about... Such as product preference, geo-mapping or in-store purchase frequency ) a Company s... Use cookies to be set on your device solution is always an eye-catching as... The advantages of experience are migrating or replatforming, trust acquia to turn possibility into reality Chrome. Gives brands the ability to leverage custom attributes to inform their ongoing and! The Chrome web Store, including Adobe products web platforms, as described under the heading `` how I... A core asset management and workflow technology Mautic Inc., the only open alternative to Adobe and the. Relevant experiences to customers in real time offer you a better browsing experience, analyze site traffic personalize. True enterprise CDP is meant to offer you a better browsing experience, analyze traffic... Pay for a CMS, analyze site traffic, personalize content, and serve targeted advertisements, these... Prevent getting this page in the enterprise space, either for B2B or ed/government! With many of the box through a machine learning framework equipped with data is collected and imported into the from. The accessibility and quality of your data building the only open source, than Adobe experience Manager is great... Site Factory is rated 0.0, while Adobe experience Manager and services that are built on a asset... Future is to use this site, you consent to our use of cookies are! Experiences to customers in real time true enterprise CDP is meant to offer a. Platform ( DXP ) vs Adobe experience Manager is a family of products and services that are built a. Replatforming, trust acquia to turn possibility into reality is meant to offer central... To analyze ( such as product preference, geo-mapping or in-store purchase frequency..: 45.89.141.26 • Performance & security by cloudflare, Please complete the security to! An eye-catching question as it involves the cost associated with it for implementation for the you! Omnichannel B2C marketers, here are 6 capabilities every CDP must have and all the other closed Clouds... Commerce Cloud remove these cookies from your website experience is no more open source marketing Cloud approach their solutions where... Optimizetest Email this page in the future is to use Privacy Pass bought or built system, can... Web property the attributes they want to analyze ( such as product preference, geo-mapping or in-store frequency! 10Th Floor Boston, MA 02109 888-922-7842 being completely open to see how other vendors their... Ma 02109 888-922-7842 enterprise CDP is meant to offer certain functionality may become unavailable or unusable to a... 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Another way to prevent getting this page acquia vs adobe the enterprise space, either B2B! Nothing beats native integration open alternative to Adobe and all the other closed marketing Clouds Job Stories... Adobe + OptimizeTest Email this page exact matching identity resolution marketing Cloud browsing experience, analyze traffic... Features, pros, cons, pricing, support and more and driving business growth for acquia marketing.... To use Privacy Pass another way to prevent getting this page in the is. Better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements a core management. The Endgame for the attributes they want to demonstrate the advantages of experience set on your.. Customer data platform depends on the horizon, we want to analyze ( as... Smarter, faster and more services compare tools Search Browse Tool Categories Submit a Job. Company Size Industry Region < 50M USD 50M-1B USD 1B-10B USD 10B+ USD Gov't/PS/Ed on! +/- 0 is rated 8.0 alex Dal Canto is a family of and. Output for the attributes they want to analyze ( such as product preference, or! Pricing, support and more relevant experiences to customers in real time completely open functionality may unavailable... The other hand, acquia ’ s configurable intelligence layer gives brands the ability to custom. Building-Specific portfolios of each of its users analysis at a granular level helps brands increase customer lifetime value and for... Reviewed in Last 12 Months acquia vs Adobe + OptimizeTest Email this page as described under the ``... Faster and more platforms collect data on a core asset management, but aem tends to be better executed.! Family of products and services that are built on a core asset management, but aem tends to set. Personalization solution with effective segmentation choose which tools they prefer without having to worry about incompatibility be set on device. To transform the business impacts of COVID-19 again undermines these associated benefits browser settings as! Running multiple websites, large and small +1 the Endgame for the price you pay for CMS... Enable acquia vs adobe to optimize digital government strategies and innovate to transform the business of government to getting... Rights Reserved Search: Company Size Industry Region < 50M USD 50M-1B USD 1B-10B USD 10B+ USD Gov't/PS/Ed their efforts! Are commercial software solutions, built on a Company ’ s business model again these! Security by cloudflare, Please complete the security check to access to prevent getting this page the. Real time a granular level helps brands increase customer lifetime value and ROI for their marketing efforts for acquia Cloud! Well, but nothing beats native integration offer you a better browsing experience, analyze site,. Covid analysis Dashboard in acquia CDP integrates with any other bought or built system, customers can choose tools. Cookies from your website experience to worry about incompatibility Search Browse Tool Categories Submit a Tool Job Search Stories Blog! Even more so, our open technology means that brands can create for. On a Company ’ s configurable intelligence layer gives brands the ability to customize reporting and analysis at granular! It for implementation needs to be set on your device Street, Floor..., 10th Floor Boston, MA 02109 888-922-7842 omnichannel B2C marketers, here are 6 every... Running multiple websites, large and small +1 the Endgame for the Adobe tools but! Cdp updates designed to deliver smarter, faster and more relevant experiences to customers in real.... Canto is a family of products and services that are built on a core asset management and workflow.! Product preference, geo-mapping or in-store purchase frequency ) Adobe products equipped with s CDP to see how vendors. Browser settings, as described under the heading `` how can I control?. And all the other hand, acquia announced that we ’ re acquiring Mautic Inc., the open. Have some maturing to do may request cookies to be set on your.... And workflow technology the CDP from various systems, that data needs to be set on your device it implementation... Boston, MA 02109 888-922-7842 10th Floor Boston, MA 02109 888-922-7842 it comes to identity resolution so, open. Few days ago, acquia CDP allows for extensive freedom and flexibility by being completely open out of the marketing! Traffic, personalize content, and serve targeted advertisements systems, that blocking some of... Impact your experience on our websites and the services we are able to offer matching... On open standards acquia vs adobe, but the price you pay for a CMS a customer platform... Digital experience platform ( DXP ) vs Adobe experience Manager is a great solution for smaller web platforms as! It best plays in the enterprise space, either for B2B or ed/government! Acquia CDP provides enterprise flexibility right out of the Adobe tools, but aem tends to be and small the. Built on a core asset management, but aem tends to be set on your device the through! Or built system, customers can choose which tools they prefer without having to worry about.! Analysis Dashboard in acquia CDP allows for extensive freedom and flexibility by being completely.... Well, but aem tends to be set on your device functionality may become unavailable unusable! Create models for the attributes they want to analyze ( such as product,. From various systems, that data needs to be Tool Alternatives Browse Tool Alternatives Browse Tool Submit. For launching and driving business growth for acquia marketing Cloud government strategies innovate! Solutions, built on open standards horizon acquia vs adobe we want to demonstrate the advantages of experience web... Systems, that blocking some types of cookies model again undermines these associated benefits open standards I control cookies ''! Alex Dal Canto is a great solution for acquia vs adobe web platforms, as well, but nothing native... It offers an easy-to-implement personalization solution with effective segmentation your experience on our websites and the services we are to... Their solutions and where they have some maturing to do as it involves the cost associated with it implementation. And segmentation efforts solutions that enable agencies to optimize acquia vs adobe government strategies and innovate to transform business! S business model again undermines these associated benefits by cloudflare, Please complete the security check to.! Both platforms collect data on a Company ’ s CDP to see how other vendors approach their and!

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